Millions of Americans are ready to go electric, but misperceptions and unfamiliarity with electric vehicles (EVs) might be holding some drivers back.
To address misinformation, Veloz, a non-partisan 501 (c)(3) nonprofit and longtime innovator in EV education, has been awarded a $43.5 million sponsorship from Electrify America, the largest open Hyper-Fast charging network in the US, to mark the beginning of a much-needed national Electric For All consumer education effort.
Consumer desire is translating into strong vehicle sales numbers — 1.3 million EVs were sold in the US in 2024, a 7.3% year-over-year increase that outperformed the 2% increase in nationwide sales of gas vehicles. A recent Veloz multi-state poll indicates that 47% of non-EV owners were interested in buying an EV.
While demand for EVs continues, education is critical to the Electric For All movement. Vehicles are one of consumers’ largest purchases, and a new or used car is one of the most researched purchases in households across the country. However, most consumers are not aware of the benefits of EVs.
Case in point: 61% of U.S. consumers don’t know that they can plug in their car at home with a standard 120-volt plug, just like a cell phone. With many early industry investments focused on the vehicle and charging infrastructure side of electrification, there has been less attention on educating the consumer.
In 2024, Veloz invested in a newly expanded and enhanced Electric For All website, which has EV shopping and incentive-finder tools covering all US metro areas with populations of 50,000 or more, including Justice40 communities. The website, available in 15 languages, including English, Spanish, and Chinese, serves as the anchor for Veloz’s creative and educational campaigns, directing consumers to find out about new and used EVs, incentives by zip code in all 50 states, home and public charging, and more.
Veloz will bring in national expertise through agencies like The Shipyard, an Ohio-based full-service marketing firm, and Accent, a multicultural content agency, to creatively deliver consumer education on a national scale. Together, this collective group will galvanize the mission to make EV adoption accessible to all Americans.
Veloz’s past Electric For All campaigns have reached millions of households in California, where new EV sales make up over 25% market share. State and local governments play an important role in everything, from EV incentives to consumer education, and this effort will bring opportunities to all 50 states to continue the EV momentum nationwide.
“We have an incredible opportunity to reach the next generation of EV drivers with a campaign of this magnitude,” said Serena McIlwain, Secretary of the Maryland Department of the Environment. “States across the country are joining forces with incentives, infrastructure investments, and policy frameworks that make choosing zero-emissions products easier. The next step is bringing states together to make sure those interested in driving electric have the tools and information they need to make the best choice for themselves and their families. When people learn more, they love the technology, the convenience, the savings and the eco-friendliness of EVs.”
Filed Under: Technology News