Electrada, an electric fuel company, has entered into an agreement with Red Bull Distribution to provide the electric fuel component for Red Bull’s strategy to electrify its fleet. This program was initiated through Electrada’s program partnership with Holman, a global automotive services organization, commencing the electrification of Red Bull’s distribution fleet across multiple California sites.
North American fleet operators can now accelerate, scale, and reliably integrate EVs into their fleet mix through the partnership between Holman and Electrada.
This collaboration uses Electrada’s 360 Charging-as-a-Service (360 CaaS) solution to provide complete electric fuel, simplifying an organization’s fleet electrification programs.
“Red Bull’s requirement for high-uptime performance was a key consideration in their decision to team with Electrada as an electrification program partner,” said Kevin Kushman, CEO of Electrada. “Our 360 CaaS model represents the most evolved and integrated CaaS model available — one that’s required across a national footprint where use cases, duty cycles, utilities, and energy prices call for a strong and knowledgeable partner that delivers reliable and predictably priced electric fuel.”
Together, Holman and Electrada offer both vehicle and charging infrastructure, with the latter fully capitalized and performance-contracted to allow organizations to transition to EVs with the least risk. This unique approach provides a predictably priced contract that eliminates the significant upfront capital investment and mitigates long-term energy cost risks that often prevent organizations from adopting an EV program beyond the pilot stage.
“We work closely with our customers to truly understand their vision for fleet sustainability, and together, develop a turnkey electrification solution,” said Emily Graham, Holman’s director of energy and connectivity. “As we design electrification solutions for our customers, it is a collaborative process to ensure a seamless transition. Electrada helps to further streamline these projects and provide a reliable source for electric fuel.”
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